As part of a long and ongoing relationship with IMS MAXIMS, an electronic patient record (EPR) and patient administration system (PAS) provider, Highland Marketing was asked to assist in the launch of openMAXIMS, an open...
Having just undergone a rebranding exercise, Illingworth’s brief to Highland Marketing was to embark upon a wide reaching PR and social media campaign to raise awareness of the company and its services.
With a large operations base and growing reputation in the US, Clinithink, specialists in providing Clinical Data Insights through clinical natural language processing (CNLP) solutions, was looking to increase awareness of the company and its...
Social media – you either love it or hate it. Some see the value, some view it as a nuisance. Whatever your stance, it’s a communication channel that’s not going away. In January 2015, there...
Highland Marketing is sponsoring for the second year running the EHI awards social media category. The award ceremony, which takes place in London on 1st October, will recognise the winner for its “Best use of...
There are roughly two million different opinions on how to run the NHS, and there are some fascinating healthcare blogs to add to the debate. Here are a selection of some of those that are...
Designing services around the needs of the individual runs in Ian Bailey’s blood; the chief clinical informatics officer of Liverpool Community Health NHS Trust has almost 15 years’ experience in district and community nursing roles....
Earlier this month, BBC Radio 4 aired a programme entitled good news is no news, in which former news editor Charlie Beckett explored the unrelenting negativity in the mainstream news agenda, preoccupied with violent crime,...
Even the most social media literate people do not know much about Google+ (or as it styles itself, Google+), let alone its potential benefits. But most companies will have a profile on there, whether they...
Once labelled the most under-utilised resource in healthcare, patients are starting to be seen as part of the solution for troubled healthcare economies. The use of technology is seen as the enabler to a revolution...
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