Social media – you either love it or hate it. Some see the value, some view it as a nuisance. Whatever your stance, it’s a communication channel that’s not going away. In January 2015, there...
Highland Marketing is sponsoring for the second year running the EHI awards social media category. The award ceremony, which takes place in London on 1st October, will recognise the winner for its “Best use of...
There are roughly two million different opinions on how to run the NHS, and there are some fascinating healthcare blogs to add to the debate. Here are a selection of some of those that are...
Designing services around the needs of the individual runs in Ian Bailey’s blood; the chief clinical informatics officer of Liverpool Community Health NHS Trust has almost 15 years’ experience in district and community nursing roles....
Earlier this month, BBC Radio 4 aired a programme entitled good news is no news, in which former news editor Charlie Beckett explored the unrelenting negativity in the mainstream news agenda, preoccupied with violent crime,...
Even the most social media literate people do not know much about Google+ (or as it styles itself, Google+), let alone its potential benefits. But most companies will have a profile on there, whether they...
Once labelled the most under-utilised resource in healthcare, patients are starting to be seen as part of the solution for troubled healthcare economies. The use of technology is seen as the enabler to a revolution...
The recent publication of the first comprehensive report into the use of social media in the NHS shows relatively widespread use of the channel across the health service, but a significant proportion still have no...
October 2014 – Highland Marketing will be sponsoring the ‘Best use of social media to deliver a healthcare campaign’ category at this year’s EHI Awards. The ‘Best use of social media to deliver a healthcare...
Social media is one of the best ways in which people stay in touch, get key messages out, and engage with an audience. It’s the new generation of communications and when it comes to PR...
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