Highland Marketing Blog Hassan Chaudhury The digital health lead at the Department of International Trade’s Healthcare UK, attended a meeting of the Highland Marketing advisory board to discuss the challenges faced by new entrants to the health tech market. He talks to Lyn Whitfield about his career and his involvement with Tech4CV19, an initiative that is trying to solve some of them. Lockdown life Highland Marketing recognises the challenging times we are all going through. Watch our light-hearted video of our mascot Hamish the cow, which we hope you will enjoy. Highland Marketing Blog At its most recent meeting, Highland Marketing’s advisory board discussed the health tech response to the coronavirus outbreak: and what will be needed to consolidate the rapid shift to digital first working when the crisis is over. Lyn Whitfield reports. Covid-19 and health tech Advisory board debate: Highland Marketing Blog Our latest blog explores the rapid changes that are being made to health tech as Covid-19 hits, what they mean for marketing and PR, and how we can support vendors and providers. Read it now. Health tech communications for the crisis – and beyond Case Study When Patient Safety Learning needed to launch the hub, its shared learning platform for patient safety and repository of good practice, at its annual conference it turned to Highland Marketing for support. The charity’s chief executive, Helen Hughes, explains. Highland Marketing Blog 72 Specialist health tech agency increases NPS from +52 to +72, with clients praising its market knowledge, professionalism and ability to deliver + Highland Marketing achieves exceptional Net Promoter Score Highland Marketing Blog No trust is an island: digital maturity for health and care economies At its January 2020 meeting, Highland Marketing’s advisory board talked to Professor Graham Evans about how North Tees and Hartlepool NHS Foundation Trust has reached HIMSS 5 – and how he hopes to progress digital maturity across the North East and North Cumbria integrated care system. Essential reading The Healthcare Roundup delivers NHS and health tech news and exclusive analysis Sign up for our newsletter Highland Marketing Blog myCMC launch As part of a series of marketing and PR awareness raising
activities, Highland Marketing has created this video to
launch myCMC, an NHS online urgent care plan that
empowers patients to share vital information and
preferences about their care with healthcare professionals.
Watch the video
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Helping UK and international health tech clients with integrated, high quality PR, marketing and communications services



Research

We offer research and analysis services to companies that need to deepen their understanding of UK health tech. Talk to us if you are looking to enter or expand in this exciting market.

Marketing

We deliver integrated marketing campaigns that combine business acumen with creative flair. Talk to our team of experienced professionals about the mix of activities that will deliver success.

PR

Highland Marketing delivers PR and communications services to health tech suppliers and their customers. Call us when you have “health tech to shout about.”

Sales acceleration

We know that growing a health tech business means knowing the market and talking to the right people. Our outsourced sales service supports market research, appointment booking, and lead conversion.

Content

We produce marketing content for health tech companies, marketing and PR campaigns. Talk to us about words for websites and social media, informative blogs and compelling opinion pieces and case studies.

Design, video and live drawing

We have the design expertise to help health tech companies stand out from the crowd. Also talk to us about video and live-drawn content for interviews, case studies, and conferences.
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I deeply appreciate Highland’s ability to represent InterSystems in a professional manner to the media and customers. As well as understanding our company and target markets, they spend the time required to understand what they are being asked to achieve for the best outcome. I trust Highland and see them as an important business partner for InterSystems.

Mike Fuller, Marketing director, InterSystems

Having worked with Highland Marketing for over four years their input has been invaluable. Because of their knowledge and understanding of our business and the market, they always have credible, relevant and pertinent ideas and suggestions to help us develop and further raise our profile. At Sectra we have a very dedicated team working to ensure that we can make a difference in healthcare. It is therefore very important that those we work with share our passion and have the skills and expertise to support and guide us, and Highland Marketing does just that.

Jane Rendall, Managing director, Sectra
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.@HSJnews reports "trusts have 'lost focus' on patients who cannot use the internet" in the #NHS #PivotToDigitalhttps://t.co/tt0ubB4kqJ
Senior clinician @RCPLondon raises concerns in @HSJ that the rapid push for #NHS patient portals, virtual clinics a… https://t.co/hBpBKnQwdC
The #NHS has been told to return to "near normal" levels of activity before the #winter, @HSJnews reports, starting… https://t.co/39Pphau4J9
Catch up on the latest in #healthtech and the #NHS with our Healthcare Roundup: @DHSCgovuk published an interim NHS… https://t.co/w8SgXOVEbx
Specialists in @F1, the #NHS and #healthtech joined our recent webinar with @techUK to discuss cross-industry colla… https://t.co/CA8CaAxd2n
Read our HCRU newsletter yet? This week: #mentalhealth data from @CNTWNHS is now available on @GreatNorthCare Recor… https://t.co/8jcoBmGBV8
Enjoy the sunshine with our HCRU newsletter. This week: @MattHancock said 'all' consultations should be #digital;… https://t.co/nBlrDHV0CC
.@DudleyGroupNHS has accelerated the roll-out of @allscriptsuk dbMotion information sharing platform to support its… https://t.co/0Bn36jC5L4
Developing @Tech4CV19 webinar discussion on #innovation. @Rachel0404 @froots101 @rkumar @jen_Niffer3 see future foc… https://t.co/6p70gEX01v
Panellists' advice to #SMEs and #startups @Tech4CV19 webinar on #healthtech #innovation Re: #nhs procurement - part… https://t.co/KnKojzVQ9U
What is #innovation and its importance? @rkumar tells @Tech4CV19 webinar #innovation and #Entrepreneur spirit an es… https://t.co/Te4jE2SlMU

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Blog, analysis and interviews

Advisory board debate: getting digital inclusion onto the health and care agenda

The rapid deployment of healthcare technology has been one of the most commented features of the NHS’ response to the coronavirus pandemic. Yet a significant minority of patients cannot benefit from new, digital services; and...

Covid-19 – the starting grid of cross industry collaboration?

The worlds of Formula One, the NHS and technology all responded in new ways to Covid-19. Specialists in each of these fields shared their learnings in a recent webinar hosted by Highland Marketing and techUK....

Highland Marketing and TechUK webinar: Preparing for future public health crises – could tech play a bigger role?

As the health tech industry assesses the emerging lessons from the Covid-19 pandemic, Highland Marketing and TechUK organised a webinar to explore the impact of technology on healthcare, the challenges and barriers to change, and...

Guest interview: Hassan Chaudhury

The digital health lead at the Department of International Trade’s Healthcare UK, attended a meeting of the Highland Marketing advisory board to discuss the challenges faced by new entrants to the health tech market. He...

Advisory board debate: how do we secure a ‘second wave of innovation’ post-Covid-19?

At its June meeting, Highland Marketing’s advisors discussed some of the challenges that face oversees companies, start-ups and scale-ups in accessing the health tech market; and how they might be overcome so they can play...

Guest interview: Nicola Haywood-Alexander

Nicola Haywood-Alexander is the latest member of the Highland Marketing advisory board. Lyn Whitfield talks to her about her career, the Tech4CV19 initiative, and why the NHS needs a new kind of partnership with health...
Highland Marketing PR Wire

NHS Lanarkshire to advance Scotland’s patient safety agenda with Patientrack

Highland Marketing Alcidion release - 24 July 2020
NHS Lanarkshire signs up to deploy Alcidion’s early warning system that has already helped healthcare professionals in Scotland improve patient care and safety. An early warning system that helps busy doctors, nurses and other healthcare professionals to quickly identify when patients are at risk of deterioration is to be deployed across hospitals and community settings throughout Lanarkshire.

Visionable partners with Bupa Cromwell Hospital

Highland Marketing Visionable release - 14 July 2020
Remote video consultation platform chosen by the London hospital to support UK and international patients Technology proves its worth during the coronavirus pandemic and will be used to deliver more efficient, safer pathways in the future Visionable and Bupa Cromwell Hospital have announced a partnership which will see Visionable’s video collaboration platform used to treat patients based in the UK and abroad during the Covid-19 pandemic.

New imaging system allows radiologists to issue formal radiological reports from their home environment

Highland Marketing Sectra release - 8 July 2020
Staff have improved access to imaging from several trusts across the region as East Lancashire Hospitals NHS Trust goes live with Sectra’s Picture Archiving and Communication System

Somerset NHS Foundation Trust live with Better’s ePMA, OPENeP

Highland Marketing Better release - 25 June 2020
Trust advances its open IT strategy with a go-live of the Better e-prescribing and medications management solution in its surgical services. Somerset NHS Foundation Trust has gone live with its e-prescribing and medications management solution from Better. The trust, which was formed on 1 April 2020 when the Somerset Partnership and Taunton and Somerset NHS foundation trusts merged, is using OPENeP across its surgical services.

Digital mental health interventions have significant long-term impact on anxiety and depression recovery, suggests new research

Highland Marketing SilverCloud Health release - 16 June 2020
World’s largest “real-world” study published at time of increased anxiety from pandemic highlights long-term benefits and cost-effectiveness of iCBT in improving access to psychological therapy. Treating anxiety and depression with digital mental health therapy has a significant and long-term benefit for recovery, new research amongst NHS service users suggests. The research was undertaken by SilverCloud Health, the world’s leading digital mental health company, with the School of Psychology at Trinity College, the University of Dublin, and health economics analysis from the University of Sheffield.

SilverCloud partners with Northpoint Wellbeing to bring digital mental health support to young people as they return to school

Highland Marketing SilverCloud Health release - 10 June 2020
SilverCloud, the leading digital therapeutics provider, has partnered with mental health charity Northpoint Wellbeing to co-develop a new digital therapy programme to alleviate anxiety in young people. Coming at a time when children are returning to school and face huge uncertainty, it will be available for school clusters across the Leeds area and NHS Child and Adolescent Services Mental Health Services (CAMHS) in Calderdale. The programme is also being rolled out nationally to other NHS and education services.
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