Read our blog to see who was shortlisted and why Bolton NHS Foundation Trust and won for their work during the Covid emergency. Highland Marketing Blog ‘no going back on positive change’ The Covid-19 emergency has had horrendous effects on society and healthcare. But now we owe it to the people who have suffered to cement positive changes into future health and care services, says Roy Lilley. He speaks to Matthew D’Arcy ahead of Fab Change Day 2020. Roy Lilley Lockdown life Highland Marketing recognises the challenging times we are all going through. Watch our light-hearted video of our mascot Hamish the cow, which we hope you will enjoy. Highland Marketing Blog At its most recent meeting, Highland Marketing’s advisory board discussed the health tech response to the coronavirus outbreak: and what will be needed to consolidate the rapid shift to digital first working when the crisis is over. Lyn Whitfield reports. Covid-19 and health tech Advisory board debate: Highland Marketing Blog Our latest blog explores the rapid changes that are being made to health tech as Covid-19 hits, what they mean for marketing and PR, and how we can support vendors and providers. Read it now. Health tech communications for the crisis – and beyond Case Study When Patient Safety Learning needed to launch the hub, its shared learning platform for patient safety and repository of good practice, at its annual conference it turned to Highland Marketing for support. The charity’s chief executive, Helen Hughes, explains. Highland Marketing Blog 72 Specialist health tech agency increases NPS from +52 to +72, with clients praising its market knowledge, professionalism and ability to deliver + Highland Marketing achieves exceptional Net Promoter Score Essential reading The Healthcare Roundup delivers NHS and health tech news and exclusive analysis Sign up for our newsletter Highland Marketing Blog myCMC launch As part of a series of marketing and PR awareness raising
activities, Highland Marketing has created this video to
launch myCMC, an NHS online urgent care plan that
empowers patients to share vital information and
preferences about their care with healthcare professionals.
Watch the video
Highland Marketing
takes to the G Cloud
We have secured a place on G Cloud 12,
to support NHS digital communications

Helping UK and international health tech clients with integrated, high quality PR, marketing and communications services


We offer research and analysis services to companies that need to deepen their understanding of UK health tech. Talk to us if you are looking to enter or expand in this exciting market.


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Highland Marketing delivers PR and communications services to health tech suppliers and their customers. Call us when you have “health tech to shout about.”

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We know that growing a health tech business means knowing the market and talking to the right people. Our outsourced sales service supports market research, appointment booking, and lead conversion.


We produce marketing content for health tech companies, marketing and PR campaigns. Talk to us about words for websites and social media, informative blogs and compelling opinion pieces and case studies.

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We have the design expertise to help health tech companies stand out from the crowd. Also talk to us about video and live-drawn content for interviews, case studies, and conferences.
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Having worked with Highland Marketing for over four years their input has been invaluable. Because of their knowledge and understanding of our business and the market, they always have credible, relevant and pertinent ideas and suggestions to help us develop and further raise our profile. At Sectra we have a very dedicated team working to ensure that we can make a difference in healthcare. It is therefore very important that those we work with share our passion and have the skills and expertise to support and guide us, and Highland Marketing does just that.

Jane Rendall, Managing director, Sectra
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Congratulations @tara_donnelly1 on being confirmed as chief digital officer at @NHSX.
Interested to know how role-based, flexible, online training can help #clinicians use an #EPR? Join @ANCILEUK's web…
We are really proud to be involved with this event on 1 December. An opportunity to say thank you to so many people…
.@LeedsHospitals has become the first of an initial six #NHS trusts in the Northern #Pathology Imaging Co-operative…
.@VisionableG to develop ambulances of the future with £500k @innovateuk smart grant reports @ehealthnews #NHS
Highlights from the Healthcare Roundup newsletter: @CPFT_NHS has gone live with a new EPR from TPP, @Leic_Hospital
#HealthIT from the Healthcare Roundup: a third round of EPMA funding was announced by @DHSCgovuk, @profrecordsb pub…
A moment to pause and say thank you to people across health and social care who continue to do so much. We are priv…
In the Healthcare Roundup newsletter this week: #covid19 second wave didn’t slow, the media obsessed over whether C…
Good to see David Walliker @InsideHealthCIO listed in the @ciouk top 100 #CIOs in the UK #CIO1002020. Congratulatio…
Congratulations @__hutch from @gloshospitals for being named as one of the top 100 #CIOs in the country in the…
Congratulations @NeilPerryNHS @DarentValleyHsp named as a top #CIO in the @ciouk #CIO1002020 - very well done!

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Blog, analysis and interviews

Getting the NHS ready for digital

The Highland Marketing advisory board wanted to discuss how health and care organisations can make sure they are ready to implement technology and get the best use out of it. Who better to lead the discussion than James Freed, chief information officer for Health Education England?

The big picture on NHS IT: what’s been happening through Covid-19?

There has been a rapid uptake of remote working and virtual consultation technology during the coronavirus pandemic, but that has left important areas of NHS IT untouched. Lyn Whitfield asks what has been happening to...

HealthChat with Alastair McLellan

The editor of the Health Service Journal was in Roy Lilley’s virtual hot seat in November. He looked back over almost 20 years’ of editing the NHS’ most prestigious policy and management journal, ranked the...

#HealthTechToShoutAbout: our 2020 winner!

This year’s HTN Awards attracted more than 120 entries. Highland Marketing’s independent advisory board whittled them down to a shortlist and then a winner for the #HealthTechToShoutAbout category. And that winner is… This year’s HTN...

Seven fab sessions from the seventh Fab Change Day

The Academy of Fabulous Stuff took Fab Change Day online this year, and communications partner Highland Marketing was on hand to capture the highlights of an unmissable and moving event. The Academy of Fabulous Stuff...

HealthChat with Jeremy Hunt

Former health and social care secretary Jeremy Hunt was in the virtual hot-seat for the latest HealthChat with veteran NHS commentator Roy Lilley. Lyn Whitfield listened in. As Roy Lilley’s latest HealthChat got underway, its...
Highland Marketing PR Wire

Severn Pathology works with CliniSys to develop IT for newborn screening and tissue typing services

Highland Marketing CliniSys release - 17 November 2020
Scientists based at Southmead Hospital in Bristol have helped to build new modules of WinPath Enterprise to handle heel prick tests and organ donor matching

Oxford Health chooses Better to revolutionise e-prescribing

Highland Marketing Better release - 17 November 2020
Second mental health global digital exemplar picks OPENeP as the best fit

South Tees signs major deal with Alcidion for smart health tech

Highland Marketing Alcidion release - 9 November 2020
South Tees Hospitals NHS Foundation Trust will embrace AI and automation, enhance patient safety, and alleviate pressure on busy staff in a new deal with tech partner Alcidion. Clinicians will use an entire new range of smart technologies and get more from existing IT.

Leeds deploys imaging tech for advanced NHS regional digital pathology network

Highland Marketing Sectra release - 9 November 2020
Leeds Teaching Hospitals becomes the first in a collaboration of NHS trusts to go live with the Sectra picture archiving and communication system, paving the way for one of the most sophisticated interconnected digital pathology initiatives in the world

Hull University Teaching Hospitals NHS Trust Deploys DXC Technology’s Cloud-based Mobile App

Highland Marketing DXC release - 4 November 2020
DXC Clinical Aide app enables staff to access patient information without the need to enter high-risk hospital areas

Softphone app to save NHS up to £20 million in GP triage call costs

Highland Marketing X-on release - 28 October 2020
UK cloud telephony specialist X-on secures Innovate UK grant for a pioneering app eliminating large proportion of GP practice-patient call costs from increased remote consultation in Covid-19 pandemic