Read our blog to see who was shortlisted and why Bolton NHS Foundation Trust and won for their work during the Covid emergency. Highland Marketing Blog ‘no going back on positive change’ The Covid-19 emergency has had horrendous effects on society and healthcare. But now we owe it to the people who have suffered to cement positive changes into future health and care services, says Roy Lilley. He speaks to Matthew D’Arcy ahead of Fab Change Day 2020. Roy Lilley Lockdown life Highland Marketing recognises the challenging times we are all going through. Watch our light-hearted video of our mascot Hamish the cow, which we hope you will enjoy. Highland Marketing Blog At its most recent meeting, Highland Marketing’s advisory board discussed the health tech response to the coronavirus outbreak: and what will be needed to consolidate the rapid shift to digital first working when the crisis is over. Lyn Whitfield reports. Covid-19 and health tech Advisory board debate: Highland Marketing Blog Our latest blog explores the rapid changes that are being made to health tech as Covid-19 hits, what they mean for marketing and PR, and how we can support vendors and providers. Read it now. Health tech communications for the crisis – and beyond Case Study When Patient Safety Learning needed to launch the hub, its shared learning platform for patient safety and repository of good practice, at its annual conference it turned to Highland Marketing for support. The charity’s chief executive, Helen Hughes, explains. Highland Marketing Blog 72 Specialist health tech agency increases NPS from +52 to +72, with clients praising its market knowledge, professionalism and ability to deliver + Highland Marketing achieves exceptional Net Promoter Score Essential reading The Healthcare Roundup delivers NHS and health tech news and exclusive analysis Sign up for our newsletter Highland Marketing Blog myCMC launch As part of a series of marketing and PR awareness raising
activities, Highland Marketing has created this video to
launch myCMC, an NHS online urgent care plan that
empowers patients to share vital information and
preferences about their care with healthcare professionals.
Watch the video
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We have secured a place on G Cloud 12,
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Having worked with Highland Marketing for over four years their input has been invaluable. Because of their knowledge and understanding of our business and the market, they always have credible, relevant and pertinent ideas and suggestions to help us develop and further raise our profile. At Sectra we have a very dedicated team working to ensure that we can make a difference in healthcare. It is therefore very important that those we work with share our passion and have the skills and expertise to support and guide us, and Highland Marketing does just that.

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Is the #NHS heading for a "traditional" #wintercrisis alongside the #Covid19 second wave? @guardian reports trusts…
. @HSJnews reports that McKinsey was paid £600,000 for a two month review of the way @NHSEngland, @NHSDigital and…
Interested in hearing about the latest developments in the #health and #care sectors? HTN Now 2020 by @health1tech
If you didn’t make it to the #fabchange20 digital conference this week you can catch up on all the best bits in our…
If you haven’t read it yet, @Jeremy_Hunt had a fascinating interview with @RoyLilley in his regular #HealthChat. Fi…
In the Healthcare Roundup newsletter this week: @VisionableG signed an agreement with @NHSEngland for a video platf…
This week @HealthITNews reported that @CUH_NHS reached level 7 on the @himsseurope EMRAM maturity model. This and t…
It’s an eventful week in the Healthcare Roundup newsletter as @Jeremy_Hunt took part in #HealthChat with @RoyLilley
Well, it was quite a night at the @health1tech #HTNAwards! Read our new blog to find out why our judges picked the…

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Blog, analysis and interviews

#HealthTechToShoutAbout: our 2020 winner!

This year’s HTN Awards attracted more than 120 entries. Highland Marketing’s independent advisory board whittled them down to a shortlist and then a winner for the #HealthTechToShoutAbout category. And that winner is… This year’s HTN...

Seven fab sessions from the seventh Fab Change Day

The Academy of Fabulous Stuff took Fab Change Day online this year, and communications partner Highland Marketing was on hand to capture the highlights of an unmissable and moving event. The Academy of Fabulous Stuff...

HealthChat with Jeremy Hunt

Former health and social care secretary Jeremy Hunt was in the virtual hot-seat for the latest HealthChat with veteran NHS commentator Roy Lilley. Lyn Whitfield listened in. As Roy Lilley’s latest HealthChat got underway, its...

HM interview: Roy Lilley – ‘no going back on positive change’

The Covid-19 emergency has had horrendous effects on society and healthcare. But now we owe it to the people who have suffered to cement positive changes into future health and care services, says Roy Lilley....

Advisory board debate: national and local control

There is a tension between national and local control of NHS IT, and when one clashes with another it can be costly and disruptive. How could we create a more defined environment that is more...

#HealthTechToShoutAbout: our shortlist

More than 120 entries were submitted to the Health Tech Newspaper’s Health Tech Awards 2020, and our advisory board has whittled them down to a shortlist of six for the #HealthTechToShoutAbout category. Chair Jeremy Nettle...
Highland Marketing PR Wire

Depression in teenagers prompts pioneering digital mental health therapy approach

Highland Marketing SilverCloud Health release - 9 October 2020
SilverCloud Health and Dorset Child and Adolescent Mental Health Services (CAMHS) highlight online approach to teenage depression to mark World Mental Health Day  

Prisoners to virtually consult NHS doctors under new national agreement

Highland Marketing Visionable release - 8 October 2020
All 132 prisons across England are being virtually connected to local hospitals by secure encrypted video, in a move that will reduce the need for prisoners to travel to receive specialist care.

Greater Manchester and Sectra sign deal to kick-start one of the largest diagnostic imaging initiatives in the NHS

Highland Marketing Sectra release - 5 October 2020
NHS trusts across Greater Manchester take an important step in a new region-wide imaging approach that will enable faster diagnoses and better outcomes for millions of patients, following a new contract with medical imaging IT and cybersecurity company Sectra.

Berkshire and Surrey Pathology Services to run new lighthouse lab with CliniSys support

Highland Marketing CliniSys release - 1 October 2020
Innovative pathology network will support Covid-19 testing capacity and puts WinPath Enterprise at the heart of its operation. Berkshire and Surrey Pathology Services has been given the go-ahead to run one of the new NHS lighthouse laboratories. It will form part of NHS Test and Trace, joining Britain’s largest network of diagnostic testing facilities increasing coronavirus testing capacity by tens of thousands.

New research reveals impact of Covid-19 on attitudes to virtual healthcare

Highland Marketing Visionable release - 30 September 2020
Hospitals face new demand for virtual visiting, and more patients are confident they don’t always need to see a doctor in person, as the use of remote technologies rise. But concerns around data security and privacy are voiced, and people with lower incomes are more likely to express anxieties about the virtual shift, new research commissioned by health tech company Visionable has revealed. Nearly three quarters of patients believe they don’t always need to see a doctor in person to receive appropriate care, following the initial spread of coronavirus in the UK, and many more people are urging hospitals to facilitate virtual visiting of friends and loved ones.

Black Country Pathology Services delivers lab network ‘in adversity’

Highland Marketing CliniSys release - 24 September 2020
Programme continues hub and spoke project and CliniSys IT deployment despite Covid-19. WinPath Enterprise is being deployed as a single laboratory information system to support standardisation across the network. Black Country Pathology Services has pushed ahead with a major initiative to create a laboratory network to serve four trusts and delivered a successful go-live for its CliniSys laboratory information system despite the coronavirus emergency.