Highland Marketing Blog Nobody can predict how the coming year will pan out, as the Covid-19 pandemic continues to rage. But in healthcare, technology and business things change all the time. Mark and Susan Venables, the co-founders of Highland Marketing, argue that to succeed in an uncertain environment NHS IT companies need a flexible plan that will keep them in control of their own destiny. Six tips for health tech sales and communications in 2021 Highland Marketing Blog The winner of Highland Marketing’s #HealthTechToShoutAbout award in 2020 was Royal Bolton NHS Foundation Trust for its deployment of AI in the fight against Covid-19. Our advisory board invited divisional medical director Rizwan Malik to talk about the project and the lessons that other trusts can learn from it. Artificial intelligence
in the real world
Highland Marketing Blog At its most recent meeting, Highland Marketing’s advisory board discussed the health tech response to the coronavirus outbreak: and what will be needed to consolidate the rapid shift to digital first working when the crisis is over. Lyn Whitfield reports. Covid-19 and health tech Advisory board debate: Highland Marketing Blog 72 Specialist health tech agency increases NPS from +52 to +72, with clients praising its market knowledge, professionalism and ability to deliver + Highland Marketing achieves exceptional Net Promoter Score Essential reading The Healthcare Roundup delivers NHS and health tech news and exclusive analysis Sign up for our newsletter Highland Marketing Blog Interview: Tom Russell and Leontina Postelnicu from techUK TechUK has published a ten-point plan for health tech, covering everything from digital access for the public, to social care, interoperability, and procurement. Lyn Whitfield asked its authors why they’re optimistic that some gnarly problems can be addressed as the NHS gets ready to reset after Covid-19.

Helping UK and international health tech clients with integrated, high quality PR, marketing and communications services


We offer research and analysis services to companies that need to deepen their understanding of UK health tech. Talk to us if you are looking to enter or expand in this exciting market.


We deliver integrated marketing campaigns that combine business acumen with creative flair. Talk to our team of experienced professionals about the mix of activities that will deliver success.


Highland Marketing delivers PR and communications services to health tech suppliers and their customers. Call us when you have “health tech to shout about.”

Sales acceleration

We know that growing a health tech business means knowing the market and talking to the right people. Our outsourced sales service supports market research, appointment booking, and lead conversion.


We produce marketing content for health tech companies, marketing and PR campaigns. Talk to us about words for websites and social media, informative blogs and compelling opinion pieces and case studies.

Design, video and live drawing

We have the design expertise to help health tech companies stand out from the crowd. Also talk to us about video and live-drawn content for interviews, case studies, and conferences.
Featured clients

Having worked with Highland Marketing for over four years their input has been invaluable. Because of their knowledge and understanding of our business and the market, they always have credible, relevant and pertinent ideas and suggestions to help us develop and further raise our profile. At Sectra we have a very dedicated team working to ensure that we can make a difference in healthcare. It is therefore very important that those we work with share our passion and have the skills and expertise to support and guide us, and Highland Marketing does just that.

Jane Rendall, Managing director, Sectra

Highland Marketing has helped Alcidion achieve extensive media coverage around the impact in NHS hospitals of our Patientrack early warning technology, over many years. As we have grown and extended our smart health tech offer, the agency has played a key role in helping us to launch Miya Precision as a new technology for the NHS, rapidly expanding our reach in transforming healthcare to reduce the burden for clinicians. The team at Highland gave the right advice and executed a powerful campaign that delivered the impressive results we needed. Highland Marketing is a partner we would highly recommend.

Lynette Ousby, UK Managing Director, Alcidion
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Tune in at 4.30 today to hear from Dr @Lloyd_Humph on BBC News with the latest on how @SilverCloudH is supporting t… https://t.co/7hIJxDEVhW
NHS waiting lists in headlines today. Good to see @BBCNews report how #digital is helping. @MarkFitton9https://t.co/JnGU7byn91
. @BorisJohnson has followed through on his commitment to a #PublicInquiry into #Covid19. The prime minister said t… https://t.co/AbSm8mDPye
.@VisionableG shares how @epsom_sthelier used its free video platform Visionable Connect to digitally bring togethe… https://t.co/jMASWhnSva
Happy International Nurses’ Day to all the great nurses who have worked incredibly hard during #COVID19 & do so eve… https://t.co/ffhLRAfpwZ
The new organisation for #NHS #IT in #Wales - Digital Health and Care Wales - has announced that its interim chief… https://t.co/NRdng8IBpO
Lots of disappointment that yesterday's #QueensSpeech failed to promise meaningful action on #SocialCare. Roundup f… https://t.co/m9Lh9OrIHb
'Amazing Brains: The Remote Revolution' free to attend event with @VisionableG and @TheStrokeAssoc on the 27 May, r… https://t.co/hYfskWRZEU
Still time to register for the latest @IHM_tweets #HealthChat with @RoyLilley and @TraceyBleakley https://t.co/F9Ym6UVrRw

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Blog, analysis and interviews

HM interview: Scottish Care – Overcoming the acute design problem for social care and tech

Scotland’s technology provision for social care must be different in design to health, and it must be designed around people rather than organisations, Scottish Care’s Dr Donald Macaskill and Dr Tara French tell Highland Marketing’s...

Advisory board discussion: what next for social care?

Highland Marketing’s advisory board welcomed Jane Brightman, social care lead at Institute of Health and Social Care Management, to discuss the sector and its technology needs. A lot of hope is being pinned on integrated...

Digital Health ReWired, rewired

The big health tech show of the year moved online for the first time, running dozens of keynotes, roundtables, and lightening talk video presentations over five-days. Lyn Whitfield dipped in and out of the highlights, to take...

Budget analysis: all hat and no rabbit

Chancellor Rishi Sunak delivered a Budget last week that was widely trailed in slick videos released on social media. Unfortunately, it did not impress NHS think-tanks and unions, who were hoping for a recovery plan and action...

HealthChat with Jon Hoeksma

Roy Lilley’s latest interviewee was the editor of digitalhealth.net. The two feisty performers covered a lot of ground, from the National Programme for IT to the likely fate of NHSX. Highland Marketing listened in.   Jon Hoeksma...

HM interview: Jane Brightman – ‘Please don’t let social care get left behind on tech’

The pandemic has advanced tech for social care and momentum is building for integration and information sharing. But there is still a lot to do, says Jane Brightman at the newly named Institute of Health and Social Care Management....
Highland Marketing PR Wire

Members of the public with some experience of social care almost three times more likely to consider working in the sector than those with limited or no knowledge

Highland Marketing Institute of Healthcare Management release - 20 April 2021
The social care special interest group at the Institute of Health and Social Care Management (IHSCM) has carried out a survey of 225 people, split equally between those working in and outside of social care, to gauge current perceptions of the sector.

Alcidion acquires UK patient flow software company ExtraMed

Highland Marketing Alcidion release - 15 April 2021
ExtraMed, which provides patient flow software to NHS trusts, has been acquired by smart health tech provider Alcidion Group in a move that will provide an enhanced offering to hospitals and associated primary and social care organisations.

Covid-19 patients’ mental health and wellbeing low enough to require depression

Highland Marketing SilverCloud Health release - 8 April 2021
SilverCloud Health offers free digital therapy, “Space from Covid”, backed by senior NHS leaders to help UK patients recover from mental challenges of pandemic. Tackling sleep issues, stress, grief and loss, money worries and mindfulness assessment, says new data

FDA grants Oxehealth Vital Signs De Novo clearance; Oxehealth launches in the US

Highland Marketing Oxehealth release - 30 March 2021
Vision-based patient monitoring and management company will focus on skilled nursing facilities, where its technology service can help clinicians deliver safer, higher quality and more efficient care

CliniSys Group creates single brand for UK and Europe

Highland Marketing CliniSys release - 25 March 2021
New identity for CliniSys and MIPS is launched with refreshed logo and updated website

East Lancashire signs deal for early warning technology from Alcidion

Highland Marketing Alcidion release - 24 March 2021
East Lancashire Hospitals NHS Trust is to work with smart health tech provider Alcidion to provide vital tools to help thousands of staff enhance patient safety.