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Unlock your health
tech marketing
potential
Strategise, optimise, and maximise ROI
Start your journey today
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Building a
healthy reputation
Highland Marketing provides communications services
fit for purpose in uncertain times.
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Making the news?
Highland Marketing clients set the agenda in broadcast news.
Dignio coverage SilverCloud Healthcare coverage
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Valued by our clients
Our clients give Highland Marketing an exception Net
Promoter Score of +72, showing we make a big contribution.
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Can tech help achieve
NHS net zero?
Susan Venables, co-founder and client services director at
Highland Marketing reviews the NHS target for net zero.
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Need to know
what’s happening?
Highland Marketing’s expert team brings you
the latest from health tech and beyond.
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Tech communications for health:

Driven by expertise and experience, we build healthy reputations.

Strategy setting

Identifying profitable opportunities, enhancing product positioning, and achieving market growth.

Building brands

Creating messages, corporate identity, and brand campaigns that position you as the ideal partner.

Telling stories

Crafting content that proves the value of your products and services.

Accelerating sales

Connecting with people who make decisions about your products and services.

Our work

How C2-Ai raised national awareness for impact on NHS waiting lists
Case study
How C2-Ai raised national awareness for impact on NHS waiting lists
Services provided: content creation, marketing, media management, media placement, media relations, messaging, positioning, PR, proactive press office, product launches, thought leadership
Overcoming NHS market entry challenges: Parsek’s inspiring journey
Case study
Overcoming NHS market entry challenges: Parsek’s inspiring journey
Services provided: content creation, database and contact development and cleaning, event support, media relations, messaging, sales acceleration, thought leadership, webinar support
Evolving health tech marketing: Clinisys and Highland Marketing
Case study
Evolving health tech marketing: Clinisys and Highland Marketing
Services provided: content creation, market research and analysis, media relations, PR, proactive press office
How one medical imaging company projected its message to the NHS
Case study
How one medical imaging company projected its message to the NHS
Services provided: advisory, content creation, marketing, media management, media placement, PR, proactive press office, strategy, thought leadership, video, webinar support
How Alcidion found its market in the UK for a new kind of health tech
Case study
How Alcidion found its market in the UK for a new kind of health tech
Services provided: advisory, media management, messaging, PR, thought leadership, webinar support
Empowering patients with digital care plans: a collaborative success with NHS Coordinate My Care
Case study
Empowering patients with digital care plans: a collaborative success with NHS Coordinate My Care
Services provided: content creation, media management, messaging, proactive press office, video
Highland Marketing helps Connexica and Leeds Teaching Hospitals NHS Trust to create a video leading to awards success
Case study
Highland Marketing helps Connexica and Leeds Teaching Hospitals NHS Trust to create a video leading to awards success
Services provided: content creation, video, written word
Read more client success stories

Our insights

Back to the Future: Highland Marketing’s Review of the Year, 2024
Commentary and analysis
Back to the Future: Highland Marketing’s Review of the Year, 2024
Hard Labour: the Highland Marketing advisory board reviews the impact of the new government
Commentary and analysis
Hard Labour: the Highland Marketing advisory board reviews the impact of the new government
Health tech marketing analytics: measuring success and ROI
Marketing techniques and strategy
Health tech marketing analytics: measuring success and ROI
October Budget 2024: Welcome funding, clarity and detail needed
Industry insight
October Budget 2024: Welcome funding, clarity and detail needed
Health tech leaders respond to the Budget
Industry insight
Health tech leaders respond to the Budget
The power of content: budgeting for content marketing in health tech
Marketing techniques and strategy
The power of content: budgeting for content marketing in health tech
Read more industry insights from our archive