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Accelerating sales

Highland Marketing knows that accelerating sales means connecting with people who make decisions about your products and services.

Market research and targeting

We’re experienced in sifting and sorting data to develop meaningful contact profiles and a reachable target audience.

Contact development

Our sales acceleration team is skilled at identifying and reaching relevant contacts at all levels in your target audience.

Partnerships

We support you to identify and manage a partnership network that helps build brand awareness and drive sales.

Lead generation

We have a proven, programmatic approach to building awareness and generating interest for your products and services.

Appointment setting

We help you make one-to-one contact with qualified leads.

Highland Marketing hit the target; or very nearly. They promised five appointments by Christmas and we got them in mid-January. Highland Marketing was the first marketing company that was clear to me about costs, timescales and outcomes.
Fenner Pearson
Fenner Pearson
Managing Director, Meantime
Talking sales acceleration and PR with Fenner Pearson from Meantime
Case study
Talking sales acceleration and PR with Fenner Pearson from Meantime
Services provided: content creation, PR, sales acceleration
CommonTime and the value of research driven PR
Case study
CommonTime and the value of research driven PR
Services provided: content creation, media management, PR, research
Overcoming NHS market entry challenges: Parsek’s inspiring journey
Case study
Overcoming NHS market entry challenges: Parsek’s inspiring journey
Services provided: content creation, database and contact development and cleaning, event support, media relations, messaging, sales acceleration, thought leadership, webinar support
How C2-Ai raised national awareness for impact on NHS waiting lists
Case study
How C2-Ai raised national awareness for impact on NHS waiting lists
Services provided: content creation, marketing, media management, media placement, media relations, messaging, positioning, PR, proactive press office, product launches, thought leadership
Getting it right – Positioning
Marketing techniques and strategy
Getting it right – Positioning
Top strategies your health tech marketing agency should implement
Marketing techniques and strategy
Top strategies your health tech marketing agency should implement
Allocating your healthcare marketing budget: a comprehensive guide
Marketing techniques and strategy
Allocating your healthcare marketing budget: a comprehensive guide
The ROI of digital vs. traditional marketing in health tech
Marketing techniques and strategy
The ROI of digital vs. traditional marketing in health tech
Getting it right – Webinars
Marketing techniques and strategy
Getting it right – Webinars
Selling into the NHS; it’s not about luck, it’s about having the right approach
Industry insight
Selling into the NHS; it’s not about luck, it’s about having the right approach
Getting traction for an international product in the NHS
Industry insight
Getting traction for an international product in the NHS
Innovative marketing technologies to invest in for 2024: getting ahead of the curve
Marketing techniques and strategy
Innovative marketing technologies to invest in for 2024: getting ahead of the curve
Drip, drip, drop
Marketing techniques and strategy
Drip, drip, drop
Thriving in health tech: unleashing the power of the 6 Ps of marketing
Marketing techniques and strategy
Thriving in health tech: unleashing the power of the 6 Ps of marketing
Maximising outcomes with agency and in-house synergy
Marketing techniques and strategy
Maximising outcomes with agency and in-house synergy
How marketing and PR can support health tech sales activity
Marketing techniques and strategy
How marketing and PR can support health tech sales activity
Foot on the accelerator
Marketing techniques and strategy
Foot on the accelerator
Mastering the art of B2B marketing strategy: a comprehensive guide
Marketing techniques and strategy
Mastering the art of B2B marketing strategy: a comprehensive guide
The power of video marketing for health tech
Marketing techniques and strategy
The power of video marketing for health tech
Targeting the right audience in healthcare marketing
Marketing techniques and strategy
Targeting the right audience in healthcare marketing
Health tech marketing: Crafting a successful brand strategy
Marketing techniques and strategy
Health tech marketing: Crafting a successful brand strategy
How to create a winning marketing strategy for health tech companies in the UK
Marketing techniques and strategy
How to create a winning marketing strategy for health tech companies in the UK
Health tech marketing analytics: measuring success and ROI
Marketing techniques and strategy
Health tech marketing analytics: measuring success and ROI
Top 5 SEO strategy tips for health tech companies in the UK
Marketing techniques and strategy
Top 5 SEO strategy tips for health tech companies in the UK

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