Think like a journalist
In the first of a new series of blogs, content and communications lead Matthew D’Arcy reflects on what makes healthcare PR campaigns successful. “Think about your audience” is a pretty basic rule for any piece...
Drip, drip, drop
In her latest blog on how marketing and PR can support the sales funnel, Becky Mellor considers the role of lead nurturing; also known as automated marketing or drip marketing. With long lead times in...
Raising awareness
If you are a health tech company, how do you raise awareness of your products and services and the benefits and results they can deliver? It’s a key question, says Becky Mellor in the second...
Guest Interview, David Stone
The managing director of Kaleidoscope Consulting talks to Lyn Whitfield about the General Data Protection Regulation, and the challenge the NHS faces in implementing it. On his Twitter profile, David Stone says he “spends an...
What does the GDPR mean for healthcare IT marketing?
Senior communications manager Rob Benson asks what the General Data Protection Regulation will mean for marketers; and what Highland Marketing is doing to get ready for the GDPR, which comes into force on 25 May....
Predictions for 2018
What is the coming year likely to hold for NHS and IT? And what will that mean for marketers, companies and trusts working with healthcare technology? Highland Marketing looks ahead. Lyn Whitfield, strategy and content...
Internal comms for healthcare tech: creativity is key
The success of major NHS IT projects can depend on the staff who will use new technology as much as on the technology itself. Account executive Dariusz Kasparek has come across some great examples of...
Avoiding PR blah: achieving PR hoorah!
Becky Mellor has been a senior account manager at Highland Marketing for six months. That’s put her into contact with a lot of journalists: and given her some valuable insight into what they do –...
When it comes to the NHS, Google doesn’t have all the answers
Big consumer brands can easily dominate national headlines – even when it comes to healthcare. But is it fair for the media to overlook smaller firms; and how can they get a share of the...
Highland Marketing appoints Dariusz Kasparek as company’s new account executive
Kasparek joins the Highland Marketing team and will use his B2B and B2C experience to support the company’s clients Healthcare PR and marketing company Highland Marketing has appointed Dariusz Kasparek to support clients and their...
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