Drip, drip, drop

In her latest blog on how marketing and PR can support the sales funnel, Becky Mellor considers the role of lead nurturing; also known as automated marketing or drip marketing. With long lead times in...

Raising awareness   

If you are a health tech company, how do you raise awareness of your products and services and the benefits and results they can deliver? It’s a key question, says Becky Mellor in the second...

Guest Interview, David Stone

The managing director of Kaleidoscope Consulting talks to Lyn Whitfield about the General Data Protection Regulation, and the challenge the NHS faces in implementing it. On his Twitter profile, David Stone says he “spends an...

Do you know that you’re blending in?

Ever noticed how health IT suppliers say the same thing? Highland Marketing’s Becky Mellor says that suppliers need to craft more specific messages if they want to avoid blending in and shares some handy hints and tips....

Predictions for 2018

What is the coming year likely to hold for NHS and IT? And what will that mean for marketers, companies and trusts working with healthcare technology? Highland Marketing looks ahead. Lyn Whitfield, strategy and content...

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