Predictions for 2018

What is the coming year likely to hold for NHS and IT? And what will that mean for marketers, companies and trusts working with healthcare technology? Highland Marketing looks ahead. Lyn Whitfield, strategy and content...

How technology can help improve the patient experience

What is patient experience? What do we mean by ‘patient experience’? Respected patient experience body The Beryl Institute defines patient experience as: “The sum of all interactions, shaped by an organisation’s culture, that influence patient...

Pinterest holds potential for Healthcare

Most people have heard of the media platform Pinterest but many have not actually used it before. Understanding the website and embracing it is quite a feat for some companies, and the NHS has had...

Lightbulb in a group of bulbs

UK healthcare blog round-up

There are roughly two million different opinions on how to run the NHS, and there are some fascinating healthcare blogs to add to the debate. Here are a selection of some of those that are...

Five healthcare PR lessons from the political parties

With the general election just around the corner, our potential leaders-in-waiting are intensifying campaign efforts. As anticipated by many, the NHS, a proud British institution, features heavily in political manifestos. Amongst the talking points –...

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