Predictions for 2018
What is the coming year likely to hold for NHS and IT? And what will that mean for marketers, companies and trusts working with healthcare technology? Highland Marketing looks ahead. Lyn Whitfield, strategy and content...
Brexit and NHS data protection: How will GDPR affect healthcare?
The EU’s General Data Protection Regulation will require significant effort to better protect and process personal data and Brexit may not exempt the UK from compliance, writes Dariusz Kasparek Data Protection Day 2017 signalled Europe’s...
How technology can help improve the patient experience
What is patient experience? What do we mean by ‘patient experience’? Respected patient experience body The Beryl Institute defines patient experience as: “The sum of all interactions, shaped by an organisation’s culture, that influence patient...
Expanding healthcare communications agency takes on a new recruit
Expanding healthcare communications agency takes on a new recruit Highland Marketing, a healthcare communications specialist, has appointed Hetty Simmonds as account executive to support the business’ rapid extension. Prior to joining Highland Marketing, Hetty has...
Pinterest holds potential for Healthcare
Most people have heard of the media platform Pinterest but many have not actually used it before. Understanding the website and embracing it is quite a feat for some companies, and the NHS has had...
UK healthcare blog round-up
There are roughly two million different opinions on how to run the NHS, and there are some fascinating healthcare blogs to add to the debate. Here are a selection of some of those that are...
The politics of health technology does not put people first
The UK general election approaches, and the NHS is centre stage in the political debate. It will be interesting to see how far health technology features in The King’s Fund live online debate with health...
Five healthcare PR lessons from the political parties
With the general election just around the corner, our potential leaders-in-waiting are intensifying campaign efforts. As anticipated by many, the NHS, a proud British institution, features heavily in political manifestos. Amongst the talking points –...
Nursing CCIO Ian Bailey on user-led health technology
Designing services around the needs of the individual runs in Ian Bailey’s blood; the chief clinical informatics officer of Liverpool Community Health NHS Trust has almost 15 years’ experience in district and community nursing roles....
Healthcare technology marketing: How to go from B2B to B2C
Once labelled the most under-utilised resource in healthcare, patients are starting to be seen as part of the solution for troubled healthcare economies. The use of technology is seen as the enabler to a revolution...
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