IMS MAXIMS has redeveloped its brand identity to reflect its rapidly developing portfolio of solutions and services.

Working with Highland Marketing it now has a stronger, more vibrant image – reflected in a modernised logo, stationery, exhibition stand – which will be supported by the launch of a new website planned for January 2011.

The company has a long track record in quality healthcare solutions and has transformed itself by developing state-of-the-art web-based electronic patient information systems and also offers attractive ways to finance IT projects.

Shane Tickell, IMS MAXIMS CEO, said: “We chose Highland Marketing because they have such an experienced team and really understand our market, so the results have been great.”

“Our company, its solutions and services, have moved forward dramatically and the new brand image created by Highland Marketing really underlines the progress we have made. The new branding emphasises the core facts about our business – first that it offers excellent technology designed to deliver exactly what each customer needs, and secondly that we are good to work with.”

Highland Marketing has implemented a joined-up marketing and communications strategy which educates potential customers of the benefits IMS MAXIMS can offer in a rapidly changing healthcare environment.

Susan Venables, Director of Client Services at Highland Marketing, said: “IMS MAXIMS has changed, so has the world of healthcare.

“Healthcare providers now have greater choice over the solutions and suppliers they use, but at the same time they face unparalleled financial challenges. Our role has been to refresh the IMS MAXIMS brand and to let the healthcare sector know that this is a company which can help them achieve their aims in raising efficiency, reducing costs and delivering benefits for patients.”

Highland Marketing has also supported IMS MAXIMS through the delivery of a pro-active media relations campaign. As a result IMS MAXIMS regularly features in healthcare media and market awareness of its solutions and client base has been raised significantly.

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