Categories: Industry interviews

The biggest NHS opportunities for health tech: NIHR insights

Technology adoption in the NHS can be challenging, but there are significant opportunities. Vee Mapunde, programme director for the Surgical MedTech Co-operative at the National Institute for Health and Care Research (NIHR), tells Highland Marketing’s Matthew D’Arcy about some the biggest opportunities for health tech.

From improving diagnostics, to technologies that can enhance pre-operative and post-operative care, there are many areas of unmet need that could be better served through health tech. Health tech innovators need to provide the right evidence, demonstrate impact on patient outcomes, understand pathways and who in the NHS will pay for their technology, and engage in effective health tech marketing in order to cut through the noise.

Watch the full interview to learn more about making health tech innovation visible, and some of the components that can drive successful uptake.

Highland Marketing

Share
Published by
Highland Marketing

Recent Posts

The spending review and the emerging NHS operating model: what’s happening, and what does it mean for health tech?

Chancellor Rachel Reeves delivered her spending review as NHS ConfedExpo took place in Manchester. There…

15 hours ago

Spending review 2025: How health tech suppliers can capitalise on £10 billion investment

The spending review and the emerging NHS operating model: what are the take-aways for suppliers,…

17 hours ago

Reorganisation, consolidation, and cuts: what are the implications for NHS IT? 

NHS England has been downsized and abolished. Integrated care boards have been told to change…

1 month ago

Dr Jason Broch joins the Highland Marketing advisory board

Leeds GP and CCIO will bring an important primary care perspective to the leading health…

2 months ago

AXREM and BHTA name Highland as ‘Future of MedTech’ headline sponsor

Innovation in UK MedTech, and policy issues including regulation, integration, sustainability, and collaboration, will take…

3 months ago

AI in healthcare: how do we get from hype to reality, safely and effectively?

The Highland Marketing advisory board met to consider the government’s enthusiasm for AI. To date,…

3 months ago