Global publishing and events giant Informa appoints Highland Marketing as official communications partner for major UK digital health summit

One the world’s largest organisations for events, conferences and publishing has appointed Highland Marketing to manage communications at EHI Live 2016.

Now in its 9th year, EHI Live will see thousands of healthcare professionals descend on the NEC Birmingham on 1st and 2nd November, to understand how technological advances can help save more lives and save billions of pounds to keep the NHS sustainable.

Informa Life Sciences Exhibitions, responsible for organising what is one of the UK’s largest digital health shows, has selected Highland Marketing to support the promotion of the event, fully manage media attendance and to help attract even more innovators to demonstrate technologies that can make a real difference to the lives of patients and the future of the NHS.

Simon Page, managing director, Life Sciences Exhibitions, said: “Highland Marketing has an unrivalled reputation for communicating technological innovations in the NHS and UK healthcare market. The company’s knowledge and understanding of the rapidly changing healthcare environment, makes it the perfect partner to help us communicate both the value of exhibiting and attending EHI Live, and the messages and success stories of our exhibitors and speakers.”

With more than £4bn announced by health secretary Jeremy Hunt for NHS technology, and calls by Lord Carter for greater use of digital tools in the NHS efficiency drive, EHI Live 2016 will explore crucial issues for the health service, including integration across health and social care, cyber security, mental health, big data and more.

Mark Venables, CEO of Highland Marketing, said: “EHI Live 2016 comes at a crucial time of change for the NHS, when digital technologies are more important than ever to ensure health and social care services across the country remain sustainable into the future and deliver better outcomes for patients. Once again, we look forward to working with Informa to ensure that technological innovations, that can make a real difference, are noticed by the people working to deliver the best possible care.”

Highland Marketing will undertake a range of PR and communications activities during and in the run up to EHI Live 2016, will be working with healthcare and technology journalists to spread breaking stories from the event and will be available to help speakers and exhibitors to spread success stories across and beyond the conference and exhibition floor.

The communications partner will be available throughout the event on stand 1F60 and can be reached in advance by exhibitors for communications assistance.

About Highland Marketing
Founded in 2002, Highland Marketing are specialists in developing and delivering tailor-made and flexible PR, marketing and communications solutions specifically for the healthcare sector.

It operates in the UK and internationally and has a detailed understanding of the healthcare market. The company has a dedicated team of skilled and experienced people all with considerable knowledge and experience within their field. It also offers customised business development support geared to help grow client sales.

For further information contact Mark Venables on +44 (0) 7973 172894 or markv@highland-marketing.com or visit www.highland-marketing.com

You can also follow Highland Marketing LinkedIn or follow us on Twitter

About EHI Live 2016
EHI Live is the UK’s number one show for all those involved in digital health, hospital information and healthcare innovation. In November, more than 4,000 professionals dedicated to IT healthcare will attend EHI Live to discuss frontline use of healthcare technology and just what products will shape the future of the healthcare industry.

EHI Live is where CIOs meet and discuss how concepts such as cloud, wearables, informatics, big data, social media can improve patient care. It is the go-to-event for people with real buying power in the UK to search for new solutions in IT healthcare.

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