Highland Marketing is one of the foremost and prolific marketing communications and PR agencies in the field of healthcare and technology. Our clients include successful IT vendors, digital health companies and public and private healthcare providers. The culture of Highland Marketing reflects our relentless pursuit of excellence for our clients, the highest professional integrity and a collaborative approach to relationships. With flexible working arrangements and supportive leadership, Highland Marketing is the place to realise your potential.

Highland Marketing is growing and has two unique opportunities to join the HM team based at our boutique serviced office in London EC3. Our team culture is friendly, collaborative and fun with an emphasis on high standards of professionalism and client service.

• Account director/senior account director

  £competitive salary (DOE) plus private health, gym membership and pension.

  We are looking for an account director/senior account director (AD/SAD), preferably with previous experience in the healthcare and/or health tech sectors, who will make their mark as a commercially astute leader and who can create and execute bold and innovative account strategies and grow client revenues. The AD/SAD will take the lead with clients, providing insightful and creatively led expertise across marketing communications, PR and social media campaigns, connecting customers with brands and engaging and building advocacy at all times. Critical to the role is the ability to lead, manage and develop capable and resilient account teams with the determination and energy to excel.

  Specific responsibilities include:

  • Creating and executing client account strategies – demonstrating deep understanding and insight into clients’ strategic goals and exceeding expectations.
  • Taking the lead with clients from day one, delivering innovative marketing communications, PR and other content and media campaigns.
  • Maximising revenues from existing client accounts.
  • Supporting client proposal development and presentations.
  • Engaging effectively with internal stakeholders, including content and design leads, working collaboratively across the organisation.
  • Leading, managing and developing account teams.

  Strong candidates will have:

  • Previous experience and/or strong interest in health tech/healthcare sectors or close equivalent.
  • Experience of executing strategic marketing communications and PR plans.
  • Success in building and maintaining strong client relationships while delivering projects to the highest standard, on time and to budget.
  • Strong understanding of digital marketing across social, content, PR, media and campaign led marketing projects within a B2B environment.
  • Experience of leading and developing capable and resilient teams and individuals; setting direction, strengthening capability and coaching for performance.
  • Ability to work collaboratively with internal and external stakeholders.
  • Ability to spot business development opportunities and network effectively to grow existing client revenues and work on new business opportunities.

  See full role description. Closing date for applications: 31 March 2020.

• Account executive/senior account executive

  £competitive salary (DOE) plus private health, gym membership and pension.

  To support our growth, we are looking for a dynamic account executive or senior account executive, with at least one year’s agency experience, or equivalent, to support account directors in the delivery of client marketing communications and PR campaigns in line with Highland Marketing’s reputation for excellence. Experience in healthcare and technology would be an asset but is not necessary. Just as important is the willingness to develop a passion and understanding of these markets.  Accelerated career progression is available for exceptional ability and potential.

  Specific responsibilities include:

  • Supporting account directors and account managers in the execution of agreed client campaigns/deliverables.
  • Developing a deep understanding of clients’ business objectives, goals and competitive landscape.
  • Pitching stories to the media, tracking feature opportunities and arranging media interviews.
  • Helping to develop and implement a range of communication campaigns/projects including social media, marketing collateral, websites, events, databases, direct mail and video.
  • Writing content ranging from press releases and case studies to blogs and social media posts (Twitter, LinkedIn etc.).
  • Helping to run pro-active, issues-based PR campaigns, including reading traditional and social/digital media daily, completing daily coverage and news roundups.
  • Producing weekly and monthly campaign/project status reports for clients and liaising with clients regarding project and campaign updates.

  Strong candidates will have:

  • At least one year’s agency experience or evidence of ability to work effectively across a range of projects.
  • Ability to work effectively with a multi-disciplinary team.
  • Some experience of working in the health tech sector.
  • At least a year’s experience of PR and dealing with the media.
  • An understanding and demonstrable knowledge of social media.
  • Experience of helping to deliver thoughtful, inspiring and creative integrated PR and/or marketing communications campaigns.
  • Excellent writing and verbal skills.

  Other desirable skills and qualities are:

  • Self-motivation, drive and ambition.
  • Attention to detail.
  • Eagerness to learn with no fear of taking on responsibility.
  • Strong interpersonal skills.
  • Ability to prioritise and deliver against deadlines.

  See full role description. Closing date for applications: 31 March 2020.