Matthew has accumulated a wide range of experience in the media. A journalist and former editor who has also worked in PR and marketing, Matthew is well placed to help clients develop successful communications programmes.

His most recent media experience has involved following healthcare and public sector technology developments closely, on which he wrote daily news and features for both print and online titles.

Prior to that he was the editor of several influential specialist publications read by tens of thousands of people.

Matthew has specialised in areas including politics, public services, technology, defence, international development and e-government and has experience interviewing and commissioning high profile figures ranging from Cabinet level government ministers through to senior company executives and even heads of the armed forces.

He has strong writing skills, a solid understanding of what journalists are looking for and professional experience in the social media environment, having managed accounts followed by thousands of users, ranging from senior civil servants to leading politicians.

Prior to becoming a journalist he worked in PR and marketing, building online marketing strategies, conducting marketing research and achieving regular positive media coverage for employers.

“Achieving a strong media presence places a business in a position of authority. Those who get their comments published are the experts – they are the people the market should turn to for the answers.”
A little about Matthew:
In his spare time Matthew is passionate about photography. He has also performed in contemporary theatre and community arts projects. His interests include travelling, cooking and live music. He is fascinated by politics and you can even find him attempting to salsa dance at least once every week.

Be careful what you claim in PR

Get your facts straight. In a continuing series on how to write effective PR content that will work for journalists, Matthew D’Arcy explores the perils of overclaiming your impact. Good PR often means drawing out...

#Purgethepager, policy and PR

Matt Hancock has announced a ban on NHS pagers. Matthew D’Arcy reflects on the 2017 media campaign that preceded the policy shift, and why it had such an impact.  When Matt Hancock announced a ban...

Has NHS IT moved from Star Wars to Star Trek?

Matthew D’Arcy reports from the opening morning of Scotland’s Digital Health and Care 2019 conference. Richard Corbridge is a chief information officer best known for healthcare roles in Ireland and England. But his keynote remarks...

I want to tell you a story…

In the second of his blogs on how to write effective content for healthcare PR campaigns, Matthew D’Arcy passes on some tips for finding a compelling story. In my first blog post on running a...

Think like a journalist

In the first of a new series of blogs, content and communications lead Matthew D’Arcy reflects on what makes healthcare PR campaigns successful. “Think about your audience” is a pretty basic rule for any piece...

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