Matthew has accumulated a wide range of experience in the media. A journalist and former editor who has also worked in PR and marketing, Matthew is well placed to help clients develop successful communications programmes.
His most recent media experience has involved following healthcare and public sector technology developments closely, on which he wrote daily news and features for both print and online titles.
Prior to that he was the editor of several influential specialist publications read by tens of thousands of people.
Matthew has specialised in areas including politics, public services, technology, defence, international development and e-government and has experience interviewing and commissioning high profile figures ranging from Cabinet level government ministers through to senior company executives and even heads of the armed forces.
He has strong writing skills, a solid understanding of what journalists are looking for and professional experience in the social media environment, having managed accounts followed by thousands of users, ranging from senior civil servants to leading politicians.
Prior to becoming a journalist he worked in PR and marketing, building online marketing strategies, conducting marketing research and achieving regular positive media coverage for employers.
“Achieving a strong media presence places a business in a position of authority. Those who get their comments published are the experts – they are the people the market should turn to for the answers.”
The Academy of Fabulous Stuff took Fab Change Day online this year, and communications partner Highland Marketing was on hand to capture the highlights of an unmissable and moving event. The Academy of Fabulous Stuff...
The Covid-19 emergency has had horrendous effects on society and healthcare. But now we owe it to the people who have suffered to cement positive changes into future health and care services, says Roy Lilley....
Following the Covid-19 ventilator challenge, Formula One’s chief technical officer Pat Symonds tells Matthew D’Arcy why motorsport has more to offer healthcare. Pat Symonds is not a name that you might traditionally associate with healthcare....
The worlds of Formula One, the NHS and technology all responded in new ways to Covid-19. Specialists in each of these fields shared their learnings in a recent webinar hosted by Highland Marketing and techUK....
Get your facts straight. In a continuing series on how to write effective PR content that will work for journalists, Matthew D’Arcy explores the perils of overclaiming your impact. Good PR often means drawing out...
Matt Hancock has announced a ban on NHS pagers. Matthew D’Arcy reflects on the 2017 media campaign that preceded the policy shift, and why it had such an impact. When Matt Hancock announced a ban...
Matthew D’Arcy reports from the opening morning of Scotland’s Digital Health and Care 2019 conference. Richard Corbridge is a chief information officer best known for healthcare roles in Ireland and England. But his keynote remarks...
In the second of his blogs on how to write effective content for healthcare PR campaigns, Matthew D’Arcy passes on some tips for finding a compelling story. In my first blog post on running a...
In the first of a new series of blogs, content and communications lead Matthew D’Arcy reflects on what makes healthcare PR campaigns successful. “Think about your audience” is a pretty basic rule for any piece...
Scotland has a new license for a national approach to driving digital innovation, NHS Education for Scotland digital director Christopher Wroath tells Matthew D’Arcy. “Once for Scotland,” was the message sent by Scotland’s health and...
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