Lyn is a journalist by background. After completing her training in local papers, she specialised in coverage of the public sector in England, the NHS, and healthcare IT. This has enabled her to follow closely the many twists and turns of recent health policy; and to report on them for specialist audiences. It has also given her an exceptional ability to advise clients on the reality of working with the NHS, and on communications that work for them. Lyn’s skills include strategic thinking, managing projects with a communications and publication element, editing, research, interviewing and writing.

A little about Lyn:
  • Lyn has an impressive educational record, with a first degree in Politics, Philosophy and Economics from Oxford University, and a Masters degree in Social Policy and Planning from the London School of Economics and Political Science.
  • Before taking up her current post, her journalism employers included the Health Service Journal and digitalhealth.net (formerly EHealth Insider). Over her career, she has also worked with think-tanks, including the King’s Fund and the Nuffield Trust, and major companies, such as Microsoft.
  • Lyn is a proud Yorkshire lass, but lives in Winchester with her partner, a political cartoonist with his own live-drawing business. Her ‘downtime’ activities include Pilates and running; she has completed a number of marathons.

One Epic to rule them all?

In the first week of October, digitalhealth.net published an interesting op-ed. Long-standing editor Jon Hoeksma asked if NHS England was thinking of doing a national deal with Epic for a single electronic patient record. “Rumours...

It’s going to be quite a handover…

Health and social care secretary Matt Hancock has been abruptly replaced by Sajid Javid. The Highland Marketing advisory board consider the huge agenda he is now facing, and what it could – and should –...

A huge task ahead: @NHSConfed #NHSReset

This year’s NHS Confederation conference saw health and care leaders facing up to a huge agenda: more Covid on top of a recovery programme and a shift to integrated care. The big questions: will the...

Digital Health ReWired, rewired

The big health tech show of the year moved online for the first time, running dozens of keynotes, roundtables, and lightening talk video presentations over five-days. Lyn Whitfield dipped in and out of the highlights, to take...

Budget analysis: all hat and no rabbit

Chancellor Rishi Sunak delivered a Budget last week that was widely trailed in slick videos released on social media. Unfortunately, it did not impress NHS think-tanks and unions, who were hoping for a recovery plan and action...

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